Cheshire Impact’s Revenue Optimization program provides a clear and complete strategy to help you understand the best sales and marketing process for your business using Pardot and Salesforce. Our strategists and consultants help you align and optimize your entire lead-to-revenue process, from generation to sale. Improving the efficiency in this cycle maximizes your revenue stream.
Our Revenue Optimization Program involves analyzing how you currently generate, capture and nurture your leads on the way to a sale — or multiple sales. The goal of this exercise is to grow your revenue. While every company begins this process from a different place, all manage to improve their sales numbers and revenue.
By the end of this program, your company will have implemented robust technology solutions and come away with a collaborative marketing and sales strategy. We first tear down disjointed departmental barriers and then align your marketing and sales activities, processes and technology into a fluid lead-to-revenue process that affects every step of your buyer’s journey.
To deliver on the mission to identify and solve your issues, we provide a holistic strategy before diving into particular tools for execution.
Salesforce and Pardot implementation, migration and ongoing support may be part of the equation, but the ultimate goals of the process include: