The Revenue Optimization framework is the foundation from which Cheshire Impact is able to demonstrate measurable results with our clients. It involves looking at the entire process a B2B lead takes from generation and capture to closed-won revenue. The goal for this entire process is revenue growth.
While strong technology implementations are important, the real indicator for a success through this process is a client with a collaborative marketing and sales strategy. To deliver on our mission to identify and solve problems, Cheshire Impact leads first with a holistic strategy before diving into particular tools for execution.