The Lead to Revenue Lifecyle is the framework from which Cheshire is able to demonstrate measurable results with our clients. It involves looking at the entire process a B2B lead takes from generation and capture to closed won revenue. The key goal for the entire process being revenue.
While strong technology implementations are important, we observed that the real indicator for success was a client with a collaborative marketing & sales strategy. To deliver on our mission to identify and solve problems, Cheshire leads first with a holistic strategy before diving into particular tools for execution.