Recently decided to implement Pardot? Great! With Pardot’s simple but comprehensive approach to marketing automation it’s easy to see how quickly it becomes a marketer’s favourite tool.

Before diving into the number of ways it can enhance your campaigns, there are some technical items to check off the list first. One thing you’ll want to accomplish during technical set up is getting your CNAME (or vanity alias) established. This is an important step, as it gives your visitors a seamless transition to your Pardot hosted pages to and from other pages on your website.

CNAMEs are typically in the form of “”, “”, “”, or even “”. A quick way to ensure your CNAME is properly set up is by navigating CNAME’s address in your address bar. If you’re redirected to your company’s website then your CNAME has been set up properly!

While these step are often a breeze, occasionally there are times we encounter issues that hold CNAME set up. The good news is that there are usually quick fixes for these problems below.

If you’ve set up your CNAME and are directed to a warning page indicating that your vanity alias is probably not the site you are looking for when entering your CNAME in your address bar it is likely you’ve included “https” rather than “http” in your CNAME. The quick fix for this is to simply replace the “https” of your vanity alias with “http”.

Another problem that users sometimes run into is having the CNAME point to their company website rather than “”. Word to the wise, all CNAMES for all Pardot users should point to “”.

Another good piece of news CNAMEs is that they are basically “set it and forget it” for marketers – after set up this is not something you’ll have to revisit.

Tracker Subdomain SetUp - Pardot

Have you encountered any roadblocks while setting up your organization’s CNAME? Comment below if you have.