Have I got it about right? Then, my friend, you need the Pardot WordPress plugin. This easy to install program makes it possible to drop your dynamic content and forms from Pardot right into your pages, posts, and sidebars, automatically adds the appropriate campaign tracking codes, and only requires the single login to your WordPress site to securely connect with both accounts! Sound amazing? It is! Check it out.
Installing The Plugin
If you are a regular Pardot user, you know that they are rockstars when it comes to technical support documentation. Simply type your question into Google, and their files are so well indexed that you will most likely receive a link directly to your answer in your search results. This is no different. I simply searched “Pardot WordPress Plugin” to test the theory, and BOOM. Pardot delivered. These directions were simple to follow, and the installation took me four minutes and twenty one seconds, including customizing the settings within the plugin. I timed it.
Using the Plugin
The instructions provided on the Pardot page once again come in handy when you begin implementing your plugin. In my case, I tested the waters by creating the form that appears in our sidebar.
To do this, I simply selected the Pardot widget, and drag/dropped the widget onto the appropriate sidebar within WordPress. I answered the questions as to which form from Pardot to implement and what sizes, and there it was! The only things that I had to prepare ahead of time were the form and the layout template to apply to it within Pardot to make it look the way I want it to on my site. To be honest, the part that took the longest (from the installation of the plugin to the form being live on my site) was the creation of the layout template.
The best part? Now that I have that template ready, any form that I want to put into my sidebar on my website can be styled within seconds! Create the form, attach the layout template to make it styled as intended, log into my WordPress, pull up the Pardot widget, pick the form, drag and drop it in the sidebar, and done. In the future, it will take me longer to wait for my coffee from my Keurig than to install a powerful Pardot form on my sidebar!