Pardot, recently acquired by Salesforce, has been shelling out a lot of awesome new features as of late. A lot of these have been improvements on existing features, as well as introductions to new ones. Each new feature and improvement is designed to make your marketing automation experience even more effective than it already is. Marketing automation software can be tricky at times, but it’s all about understanding each component, what it means and what it can do for you at it’s highest potential. Check out the new Pardot + Salesforce1 integration!
What is Salesforce1?
Salesforce.com is paving the way for mobile with Salesforce1, their newest customer platform which is downloadable as a mobile app. Defined as the “internet of customers”, this new app can connect every device, app and all customer data using new API and mobile tools. This is integratable with Pardot, and includes all your Pardot prospect information when you download the app.
This new feature is making waves in the Salesforce/Pardot community, enabling users to:
- Have sales, service and marketing data at their fingertips
- Instantly bring customizations like workflow, permissions, and sharing settings to mobile
- Access any custom objects, fields, or apps integrated or built on mobile
- Access any apps downloaded from the AppExchange from anywhere
There are a few different ways you can use Salesforce1:
Build and Sell Next Generation Apps
With the world class AppExchange, it’s easy for developers to build apps in Salesforce1.
Serve Customers on the Go
With the new Salesforce1 Communities, companies have the customer platform to connect with their customers in a whole new way.
Sales reps have the ability to sell from anywhere, service agents can provide service everywhere, and marketers have the power of social insights and dashboards within the Salesforce1 Mobile App to deliver 1:1 marketing.
Use the Admin App to manage Salesforce from any Device
The Salesforce1 Admin App gives admins the tools needed to manage Salesforce from any device.
Admins can now:
- Instantly get updates from users and remotely reset passwords;
- Quickly freeze or deactivate users from any device;
- Access Salesforce maintenance and upgrade schedules directly inside the app
Salesforce1 is certainly causing a lot of buzz in the industry, and is said to be a game changer for the future of marketing.
Remember, Pardot has a lot of great tools for learning their system. If you ever have any questions about one of their new or existing features, check out their resources page or shoot an email over to firstname.lastname@example.org.