marketing and sales alignment

I Completed a Pardot Implementation – Now What?

Congratulations on completing a Pardot Implementation! This means you have Pardot tracking code on your website, you’re connected to a CRM and have begun nurturing prospects and turning them into Marketing Qualified Leads. Are you still finding yourself scratching your head, wondering what to do next? We felt that way [...]

Using Salesforce Reports to Track ROI

Identifying which marketing campaigns influence a sales opportunity is extremely important. Once you have Pardot up and running and all your systems are talking to one another, you’re ready to report on some juicy ROI!   Let’s run through an example of tracking ROI from marketing campaigns, using a Tradeshow [...]

Matchmaker, Make me a Match: Explaining Prospect Sync Options in Pardot

Raise your hand if you have the Pardot setting enabled to allow multiple prospects with the same email address. If your Pardot account was created on or after June 14, 2016, this feature was automatically enabled. If your account was created before June 14, 2016, you now have the ability [...]

By | November 8th, 2016|content marketing, digital marketing, email marketing, L2R strategy, marketing and sales alignment, marketing automation, Pardot, tech|Comments Off on Matchmaker, Make me a Match: Explaining Prospect Sync Options in Pardot

Treating the Symptoms of a Sick Lead-to-Revenue Process Will Not Make It Better

A few years ago I started coughing in the mornings when I woke up. I blamed it on allergies and made a stop at the neighborhood drug store to grab a bottle of allergy medicine promising relief if I took a spoonful each day. Within a few weeks, I was [...]

Preparing for Wave Analytics: Best Practices for First Touch Reporting

With the recent announcement of Wave Analytics for B2B Marketing app, Pardot users are eagerly awaiting a powerful reporting tool to allow them to dive deeper into their marketing automation data. The Wave Analytics app will provides a highly customizable and visual interface for marketers to examine various datasets to [...]