content marketing

I Completed a Pardot Implementation – Now What?

Congratulations on completing a Pardot Implementation! This means you have Pardot tracking code on your website, you’re connected to a CRM and have begun nurturing prospects and turning them into Marketing Qualified Leads. Are you still finding yourself scratching your head, wondering what to do next? We felt that way [...]

Social Media Best Practices

Social Media helps B2B companies build relationships with current and potential customers. Here are some best practices when it comes to B2B Social Media Marketing:   Promote Your Content Social Media is a great way to promote and amplify your content. You can potentially reach more eyes of your target [...]

The Truth About Content Marketing

Seth Godin said, “Content Marketing is the only marketing left.” More and more, companies are focusing their efforts on a solid content marketing strategy and delivering impactful insights. Unfortunately, when it comes to content marketing, if you build it, customers WILL NOT come. There isn’t one magic bullet to make [...]

By | December 8th, 2017|content marketing, marketing automation, Pardot, social media|0 Comments

Matchmaker, Make me a Match: Explaining Prospect Sync Options in Pardot

Raise your hand if you have the Pardot setting enabled to allow multiple prospects with the same email address. If your Pardot account was created on or after June 14, 2016, this feature was automatically enabled. If your account was created before June 14, 2016, you now have the ability [...]

By | November 8th, 2016|content marketing, digital marketing, email marketing, L2R strategy, marketing and sales alignment, marketing automation, Pardot, tech|Comments Off on Matchmaker, Make me a Match: Explaining Prospect Sync Options in Pardot

Treating the Symptoms of a Sick Lead-to-Revenue Process Will Not Make It Better

A few years ago I started coughing in the mornings when I woke up. I blamed it on allergies and made a stop at the neighborhood drug store to grab a bottle of allergy medicine promising relief if I took a spoonful each day. Within a few weeks, I was [...]