It’s no secret that big B2B companies with complex products are jumping on the content marketing bandwagon. Cisco, Pardot and Marketo are all proof that B2B brands can produce pretty interesting consumer-facing content.
But what about businesses that don’t have Cisco’s massive marketing budget? If you’re a small- to medium-sized B2B company with a marketing budget to match, you can still compete with global brands in the content marketing arena. How? By working with an outside content marketing specialist.
Fourth Generation Software has had some experience in that area. They’d long thought about starting a blog centered around their popular ERP software but hadn’t found a realistic way to get it off the ground. When they partnered with Cheshire IMPACT, we added one of our content marketing specialists to their project team and the blog concept finally got some traction.
Fourth Generation Software’s blog focuses on original content from the subject matter experts behind Fitrix ERP. With our help (you could call us their “company journalists”), they’ve been able to tap their internal resources for ideas and leave the editorial management up to us.
So there you have it. You don’t have to have a monthly marketing budget in the millions to play the content marketing game. To see what Cheshire IMPACT’s content marketing team can do for your SMB, head over to ERP Answers and check it out!