Pam

About Pam Hege

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So far Pam Hege has created 2 blog entries.

Treating the Symptoms of a Sick Lead-to-Revenue Process Will Not Make It Better

A few years ago I started coughing in the mornings when I woke up. I blamed it on allergies and made a stop at the neighborhood drug store to grab a bottle of allergy medicine promising relief if I took a spoonful each day. Within a few weeks, I was [...]

5 Tips for Your L2R Management

Lead-to-revenue (L2R) management is a comprehensive marketing and sales process that utilizes lead nurturing, marketing automation and defined sales actions to drive revenue. L2R management allows you to track, capture, respond and manage leads as they travel the stages of your buying cycle. Here are a few tips to ensure [...]

By | July 26th, 2016|digital marketing, marketing automation|0 Comments