Liane S

About Liane Scott

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So far Liane Scott has created 3 blog entries.

5 Popular Use Cases for Pardot Automation Rules

With so many uses for automation rules in Pardot, it's not uncommon for clients to be unsure of the types of rules to put in place to meet specific business needs & processes. In fact, automation rules are one of the most common topics clients ask about during implementation! What are their purpose? How [...]

Pardot’s Social Posting Enhancements & 3 Easy-to-Implement Best Practices for Social

Every marketer knows that when it comes to posting content on social media, posts that include images generally get higher engagement rates. There's been a massive shift from "telling" (text-only posts) our audience how we can solve their needs, to showing them using quality imagery and graphics. According to research from [...]

Scoring Categories: Three Keys to Scoring Categories in Pardot

Scoring categories enable you to see what products, services, or business units your prospects are interested in and engaged with. As well as keeping a overall prospect score, scoring categories provide an additional breakdown of scores that are given based on the assets your prospects are engaged with. These are [...]

By | September 1st, 2016|digital marketing, lead scoring, marketing automation, Pardot|0 Comments