About Andrea Frazier

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So far Andrea Frazier has created 4 blog entries.

#PardotPro Hack: Find and Edit Live Landing Pages in Pardot with One Click

Do you ever need to make a quick change to a live Pardot landing page only to find yourself scrambling to find the exact landing page in Pardot that needs editing? While standardized naming conventions and a sensible folder structure are two great ways to help maintain user sanity and keep your [...]

Salesforce Engage Strategies to Empower Sales & Why They Shouldn’t Intimidate Marketing

If you’ve read any of our previous blog posts, attended any one of our live webinars, or follow Cheshire Impact on social media, you’re probably familiar with our stance on the age-old Marketing versus Sales debate. In case you aren’t familiar, here at Cheshire Impact we are firm believers in [...]

3 Things to Look for During your Next Routine Pardot Check-up

Whether you realize it or not, your Pardot account is begging for your attention! That’s because, like most technology these days, Pardot requires a certain amount of attention and routine maintenance to stay tidy and maintain user sanity. While a comprehensive Pardot audit can provide insight into whether functionality is [...]

By | August 30th, 2016|email marketing, marketing automation, Pardot, tech|0 Comments

3 EASY Ways to Maximize Engagement with Rule-based Segmentation

Database segmentation and engagement aren’t two terms you often hear paired together. Being the self-proclaimed data-nerd and passionate marketer I am, I want to talk a little bit about why these two terms should be lumped together and how you can leverage rule-based segmentation and marketing automation in order to [...]

By | June 5th, 2014|marketing automation|0 Comments