The Marketing Blog

5 Popular Use Cases for Pardot Automation Rules

With so many uses for automation rules in Pardot, it's not uncommon for clients to be unsure of the types of rules to put in place to meet specific business needs & processes. In fact, automation rules are one of the most common topics clients ask about during implementation! What are their purpose? How [...]

[Video] Navigate Pardot like a #PardotPro

We all know how messy Pardot can get when you have more than 2 people actively working within the instance. Expand that to multiple teams and suddenly finding your prospects and marketing content is harder than finding a needle in a haystack! Luckily, even if you can't control how everyone else [...]

Preparing for Wave Analytics: Best Practices for First Touch Reporting

With the recent announcement of Wave Analytics for B2B Marketing app, Pardot users are eagerly awaiting a powerful reporting tool to allow them to dive deeper into their marketing automation data. The Wave Analytics app will provides a highly customizable and visual interface for marketers to examine various datasets to [...]

Pardot’s Social Posting Enhancements & 3 Easy-to-Implement Best Practices for Social

Every marketer knows that when it comes to posting content on social media, posts that include images generally get higher engagement rates. There's been a massive shift from "telling" (text-only posts) our audience how we can solve their needs, to showing them using quality imagery and graphics. According to research from [...]

Salesforce Engage Strategies to Empower Sales & Why They Shouldn’t Intimidate Marketing

If you’ve read any of our previous blog posts, attended any one of our live webinars, or follow Cheshire Impact on social media, you’re probably familiar with our stance on the age-old Marketing versus Sales debate. In case you aren’t familiar, here at Cheshire Impact we are firm believers in [...]