The Marketing Blog

Matchmaker, Make me a Match: Explaining Prospect Sync Options in Pardot

Raise your hand if you have the Pardot setting enabled to allow multiple prospects with the same email address. If your Pardot account was created on or after June 14, 2016, this feature was automatically enabled. If your account was created before June 14, 2016, you now have the ability [...]

By | November 8th, 2016|content marketing, digital marketing, email marketing, L2R strategy, marketing and sales alignment, marketing automation, Pardot, tech|Comments Off on Matchmaker, Make me a Match: Explaining Prospect Sync Options in Pardot

Treating the Symptoms of a Sick Lead-to-Revenue Process Will Not Make It Better

A few years ago I started coughing in the mornings when I woke up. I blamed it on allergies and made a stop at the neighborhood drug store to grab a bottle of allergy medicine promising relief if I took a spoonful each day. Within a few weeks, I was [...]

#PardotPro Hack: Find and Edit Live Landing Pages in Pardot with One Click

Do you ever need to make a quick change to a live Pardot landing page only to find yourself scrambling to find the exact landing page in Pardot that needs editing? While standardized naming conventions and a sensible folder structure are two great ways to help maintain user sanity and keep your [...]

5 Popular Use Cases for Pardot Automation Rules

With so many uses for automation rules in Pardot, it's not uncommon for clients to be unsure of the types of rules to put in place to meet specific business needs & processes. In fact, automation rules are one of the most common topics clients ask about during implementation! What are their purpose? How [...]

[Video] Navigate Pardot like a #PardotPro

We all know how messy Pardot can get when you have more than 2 people actively working within the instance. Expand that to multiple teams and suddenly finding your prospects and marketing content is harder than finding a needle in a haystack! Luckily, even if you can't control how everyone else [...]