If you’re going to invest in an email marketing platform, it’s important that all those beautiful messages you craft get where they’re going. That’s where the subject of email deliverability comes in.
Email deliverability is an elusive topic, only because there’s a lot more to it than many of us even think to prepare for. For email marketers, the term “deliverability” describes the rate at which an email is delivered to a prospect’s inbox without getting lost, blocked or sent straight to spam.
In order to create deliverable email campaigns, you must first understand the landscape and the challenges that must be overcome to place a message in an inbox. Continue reading “6 Strategies to Cracking the Email Deliverability Code” »